Search engines are not just made to find you a pizza place near you. The main two functions of search engines are: crawling and building an index and providing users with a ranked list of the websites.These websites are relevant to what the user is looking. Let’s use pizza as an example here, your results would include Dominoes, Pizza Hut, and Papa John.
SEO in Glasgow: Link Building
SEO Company in Glasgow, Smarter Digital Marketing say that”maintaining a good website is all down to the creation of high-quality, relevant, and unique content that attract natural links. Once we have discussed your content concept and timeline, we will ensure that the implementation in alignment with your business’ goals and objectives, as well as your specific requirements.”
The purpose of links is they allow automated robots or “spiders,” to reach the many billions of interconnected documents on the web. An SEO company can check your website during an SEO audit to see how healthy it is. During an audit an SEO Company in Glasgow will:
- Page title optimisation.
- Meta description optimisation.
- Image descriptions.
- Response codes (301s, 302s, 404s etc.)
- On-page elements such as h1s & h2s.
- Structured data mark-up and breadcrumbs.
- Content development.
- Link analysis.
- Google maps verification and optimisation.
- Robots.txt & sitemap.xml upload.
- Google Analytics & Search Console Verification and analysis.
- Current Google rank reporting.
- Blog and industry news ideas.
- Information architecture analysis.
- SERP snippet analysis.
SEO Glasgow Source: https://www.smarterdigitalmarketing.co.uk/
The SEO process doesn’t work miracles and before you get started, you should always seek the opinion of a digital marketing company in Glasgow. Running your own SEO campaign without the help of an expert will be extremely difficult and it can take years to master this skillfully. SEO companies optimise websites every day and it will be their job to get your website to the number one spot, which makes them the best choice. Your SEO strategy should also be kept up for a long period of time, choose a company who are going to give you value for money.
SEO should always be relevant. Choose an SEO company that is open and honest, who are willing to share case studies and customer testimonials with you. Choosing a cheap SEO company will get you nowhere. Google – or any other search engine for that matter, is extremely clever and will realise if anyone is trying to trick the system. Google constantly “crawls” web pages and reads the content, that is why search results are ever changing.